Why watches from the 90s are the smartest investment in 2026

While prices for 'real' vintage from the 60s and 70s are now unattainable for many, there is a new category that will completely dominate the market in 2026: the 90s. We also call this Neo-Vintage. It is that unique period in which watch brands still had one foot in tradition, but the other already in modern technology.

But why is this particular period so interesting for your wallet? The answer is simple: you get the "vibe" of a classic, but without the hassle of a fragile watch that you don't even dare wear when it rains.

The best of both worlds

What makes 90s watches so appealing is that they sit right on the cusp of major innovations. You often still find those charming details that we miss so much in the very latest models, but technically, you have nothing to fear.

These are the features that make a '90s watch so smart:

• Sapphire glass: Unlike the scratch-prone plastic crystals of the past, most 90s models already feature indestructible sapphire glass.

• Tritium Patina: Many models from the early 90s still have dials that turn a beautiful cream color, giving them that unique vintage look.

• Reliable Movements: The technology is modern enough to be serviced easily and affordably by any good watchmaker.

• Wearable Sizes: No huge "pancakes" on the wrist, but the classic 36mm to 40mm cases that will be the standard again in 2026.

Market conditions in 2026

Why right now is the time to get into 90s watches

In the 1990s, watches were not yet produced in the massive numbers we see today. Many models were seen at the time as 'just a good watch,' without people realizing that they would later become icons. Think of the early Omega Seamaster 'Goldeneye' or the Rolex Explorer II with the 'Swiss only' dials.

What we see at Segundor is that the investor who steps into '90s sports models now often makes the smartest move. After all, you are buying a watch that you can wear every day—to the office, in the shower, and on vacation—while it quietly increases in value in your safe. It is a tool that proves its value on your wrist *and* in your bank account.

Frequently Asked Questions (FAQ)

1. Which brand from the '90s is the most popular now?
   Rolex remains the favorite, but Omega and Cartier are making a huge comeback in 2026.
   
   

2. Are holes in the lugs (case feet) good for the value?
   Yes, purists in 2026 are hunting for these 'Holes Cases' precisely because of their classic appearance.
   
   

3. Do I really need a box and papers?
   At Neo-Vintage, a 'Full Set' is very important for the maximum residual value.
   
   

4. What is the best size from that time?
   The 36mm Datejust and 40mm sport models will be the most sought-after sizes in 2026.
   
   

5. Is a watch from the 90s waterproof?
   Often yes, but always have it tested. After all, the gaskets are already 30 years old.